July 15, 2003

R&I EXCLUSIVE

BUSINESS

Forward Press
No single growth strategy worked for all Top 400 chains, but each operation found ways to make itself bigger or better and more appealing to diners. From expanding takeout to retooling marketing to retraining counter crews, there are many paths to success.

Noncommercial Links
Go where your customers are. That is the simple philosophy leading restaurant chains to seek franchise partnerships with noncommercial operators. Colleges, hospitals, B&I and even high schools offer opportunities to enhance both chain and institutional brands while improving revenues.

Street Wise
Behind Wall Streets often unappreciative assessment of chain-restaurant stocks is a surprising confidence in the industrys ability to prosper. Securities analysts share insights on what they see for the months ahead.

OPERATIONS

Progressive Approach
Chains reach higher levels of success with stair-step training.

DEPARTMENTS

Food for Thought
The Hot Doughnuts Now sign will light up in Sydney, Australia, as Krispy Kreme Doughnuts moves beyond North America; Chevys Fresh Mex and Tastee-Freez are the latest targets of the industrys consolidation trend; McGriddles arrival prompts a scorecard on McDonalds new-product track record; Dairy Queen learns what kids want by asking them; in-flight foodservice makes a comeback with help from Einstein Bros. and other chains with airport locations; Consumer Reports asks its readers to rate restaurant chains, with some surprising results; Wienerschnitzel and Schlotzskys Deli lower calories hoping to raise consumer interest. Menu Focus starts the day right with a look at what some of the largest chains offer for breakfast...

EDITORIAL

Viewpoint
A New York State of Whine