| Consumers' Choice in Chains - Full Report |
Conducted annually by Reed Research Group on behalf of R&I magazine, Consumers' Choice in Chains polls thousands of restaurant guests regarding their awareness and patronage of the 200 largest chains. The sample for the study is designed to mirror the population at large making results projectable to the national marketplace. Data includes:
- Entire report contains 4,152 pages including tabs.
- Consumer awareness of chains, as well a patronage levels and loyalty.
- Guest perceptions of the chains they visit, as measured through ratings of eight attributes: atmosphere, cleanliness, convenience, food quality, menu variety, good reputation, service, and value.
- Market data and demographic analysis by gender, age, race, household income, region, presence of children and much more. |
$10,000
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| Consumers' Choice in Chains - Burger Chains Segment Report |
| Report contains 332 pages including tabs. |
$995
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| Consumers' Choice in Chains - Cafeteria/Buffet Chains Segment Report |
| Report contains 326 pages including tabs. |
$995
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| Consumers' Choice in Chains - Casual/Theme Chains Segment Report |
| Report contains 497 pages including tabs. |
$995
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| Consumers' Choice in Chains - Chicken Chains Segment Report |
| Report contains 249 pages including tabs. |
$995
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| Consumers' Choice in Chains - Coffee/Snack Chains Segment Report |
| Report contains 257 pages including tabs. |
$995
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| Consumers' Choice in Chains - Family Dining Chains Segment Report |
| Report contains 383 pages including tabs. |
$995
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| Consumers' Choice in Chains - Italian Chains Segment Report |
| Report contains 278 pages including tabs. |
$995
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| Consumers' Choice in Chains - Mexican Chains Segment Report |
| Report contains 310 pages including tabs. |
$995
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| Consumers' Choice in Chains - Pizza Chains Segment Report |
| Report contains 309 pages including tabs. |
$995
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| Consumers' Choice in Chains - Sandwich/Bread Chains Segment Report |
| Report contains 393 pages including tabs. |
$995
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| Consumers' Choice in Chains - Seafood Chains Segment Report |
| Report contains 238 pages including tabs. |
$995
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| Consumers' Choice in Chains - Steakhouse Chains Segment Report |
| Report contains 306 pages including tabs. |
$995
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| Consumers' Choice in Chains - Treats Chains Segment Report |
| Report contains 284 pages including tabs. |
$995
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| Consumer Health & Wellness |
As part of R&I’s ongoing research efforts, Reed Research Group contacted over 1,700 consumers regarding how dining out behavior is affected by concerns about health, wellness, and obesity. This report covers the topics needed to market to consumers on this front:
• Baseline perceptions regarding consumer behavior. Which segments are key?
• Do consumer attitudes translate to behavior? If so, what does it imply for a marketing plan?
• What menu initiatives will signal to consumers that an item is “healthy?”
• What information do consumers look for in selecting a healthier meal option?
• Which foods are most often selected by consumers when they try to eat healthier food.
• Key elements a successful marketing campaign or menuing strategy should use.
Response is analyzed in total and by a variety of consumer demographics. |
$350
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| Obesity in America - Consumer |
• Assessment of consumers’ general attitudes towards the obesity issue.
• Perceptions of the foodservice industry’s accountability.
• Feedback on how (or whether) operators should post nutritional information.
Special offer! Purchase of both reports (Consumer and Operator) includes an executive summary with a market overview as well as observations on how the industry might most successfully address this issue. You can find the Operator Report in the Operations Section.
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$399
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| Tastes of America 2004 Consumer Dining Trends |
Reed Research Group conducts Tastes of America annually for R&I magazine. The study is designed to understand the trends and drivers of consumer behavior in selecting and patronizing foodservice establishments.
The Tastes of America sample is a representative sample of consumers weighted to match the population by gender, household income, race, region, and age. |
$995
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| Tastes of America 2004 Consumer Patronage Patterns |
Reed Research Group conducts Tastes of America annually for R&I magazine. The study is designed to understand the trends and drivers of consumer behavior in selecting and patronizing foodservice establishments.
The Tastes of America sample is a representative sample of consumers weighted to match the population by gender, household income, race, region, and age. In all, 1,750 completed questionnaires were gathered from consumers. The margin of error for this data is +/- 2%.
The Tastes of America methodology is designed to create a comprehensive view of consumer behavior for trending, demographic analysis, development of marketing programs, and strategic planning. |
$995
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