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                 May 2004 
                Cover Story: 2004 Dealer of the Year 
                Founder, president and "dean" of the Beltram Foodservice Group, Daniel Beltram has developed a market-mastering full-service dealership based on his remarkable aptitude for nurturing new businesses and business leaders. The result is an FE&S Dealer of the Year that is as internally dedicated to autonomous management and staff skill-building as it is externally focused on delivering extraordinary customer service. 
                Regional Report: Southeast 
                The mood is upbeat and expectations are generally high among E&S professionals across the Southeastern region of the United States as 2004 begins its second half. 
                Facility Design Project of the Year: McMahon 8 at University of Washington 
                Flexibility was a key consideration for our judges when they considered the design of this university's residential dining marketplace, which was named the winner of FE&S' 2004 Facility Design Project of the Year award. Versatile equipment installed in food concept platforms that can be opened and closed to accommodate peak and off-peak customer traffic helps to support a sophisticated menu. Engaging décor provided by local artisans is another customer draw. 
                Facility Design Project of the Month: Neilson Dining Hall at Rutgers University 
                Maximum flexibility was achieved in this new dining hall by the installation of back-up cooking lines at main serving stations and the placement of equipment on mobile carts so pieces can be interchanged as needed to produce highly diversified daily menus. 
                DSR Clinic: What are the best ways to recover a lost account? 
                DSR of the Month: Joe Palumbo, Edward Don & Co., Stoughton, Wis. 
                E&S Spotlight: Baking Up New Sales 
                From the most basic loaf of bread to the most elaborate pastry concoction produced in a patisserie, a battery of equipment and supplies is needed in bakery operations to prepare customer-pleasing menu items. 
                Product Sales Tips: Keep Sales Flowing With Beverage Dispensers 
                Because they are an essential part of so many types of operations and their use involves several other lines sold by DSRs, beverage dispensers, particularly the types used in QSR settings, represent a significant 'untapped' opportunity for dealers. 
                Editor's Perspective: Six Issues That Matter Most 
                Parting Shot: Competition's Energizing Effect 
                Operator's Opinion: Solutions 
                Stern's Concerns: Would You Bring Your Child Into This Business? 
                Publisher's Letter: I'm No Apprentice 
                Web Exclusive: NRA Show Returns For 85th 'Performance' 
                Web Exclusive: Economic Outlook 
                Point Counterpoint: Should Bid Houses Receive The Same Prices As Full-Service Dealers? 
                Executives from two dealers, a leading bid specialist and an award-winning full-service firm, debate the enduring yet current issue of justifiable compensation relative to channel investment. 
                In Brief: Industry News 
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