June 2, 2004

Electrolux Ready For U.S. Sales

Electrolux has announced some of the details surrounding its entry into the U.S. foodservice E&S market.

According to the leaders of the European company, which is perhaps best known in this industry for its high-end cooking suites, 95% of the firm's foodservice products have been approved by Underwriters Laboratories and are now for sale domestically.

Currently, the company employs approximately 80 salespeople in four offices in the United States, located in Nashville, Tenn.; New Jersey; Orlando, Fla.; and Rockland, Calif. Electrolux anticipates increasing its U.S. sales staff to 150 during the next year while opening additional sales offices in Atlanta, Dallas, Chicago, Los Angeles and New York.

Though the company currently has only one warehouse in the country, located at its U.S. headquarters in Ft. Lauderdale, Fla., it expects to add more as it gains a foothold in this market.

As part of its move into the United States, Electrolux has also announced that it is constructing a service agent training center at its headquarters. The facility, which will also include a culinary events center stocked with professional cooking equipment, is scheduled to open early in 2005.

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