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FE&SFlashNews — 2004-10-18 — News

October 18, 2004

MAFSI Conference Trains Reps

More than 80 reps attended MAFSI's (the Manufacturers' Agents Association for the Foodservice Industry) first-ever Sales Leadership Conference in Chicago for representative agency sales personnel. The event was held at the Westin O’Hare from Sept. 30 through Oct. 1.

The conference covered key issues involved in foodservice sales and marketing, and addressed the needs of the both new and established sales personnel. Some of the topics covered included territory and time management, foodservice trends and forecasts, negotiations and relationship building.

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