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February 14, 2005
SEFA Holds National Sales Conference
The SEFA Buying Group held its first National Sales Conference of the year in Houston from Jan. 27 through Jan. 29.
A total of 83 salespeople were in attendance, as were 37 SEFA manufacturers. The SEFA training program focuses on increasing product knowledge through coaching sessions and roundtable product presentations.
Prior to the conference, SEFA conducted a ServSafe training course for 24 people. Three hundred ninety-two people have now been ServSafe-certified under SEFA.
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