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FE&SFlashNews — 2005-02-21 — News

February 21, 2005

NAFEM Hosting Exhibit Seminar

NAFEM announced that it will hold a workshop designed to enable companies to make the best use of their trade show investments.

The workshop, Exhibit Marketing A-Z, is free to all NAFEM members. It is scheduled for Thursday, March 24, at the Four Points Sheraton, located near Chicago’s O’Hare Airport.

Among the topics that will be covered are branding; establishing goals and measuring criteria for trade show exhibitions; developing and implementing a lead-management system; and converting leads to sales.

Keith Reznick of Creative Training Solutions, who spoke at the joint NAFEM/MAFSI conference last month, will lead the workshop.

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