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Contents At A Glance

FE&SFlashNews2005-12-05 — News

December 5, 2005

New COO for Yum!

Yum! Brands announced the appointment of Greg Creed as chief operating officer, replacing Dave Deno, who previously resigned for personal family reasons. Bill Pearce will replace Creed as chief marketing officer at Taco Bell.

As COO, Creed will oversee the company's operations, restaurant excellence, quality assurance, multibranding, and the Long John Silver's and A&W All-American Foods brands. Additionally, Creed will form and lead a dedicated team that will work with Yum! Restaurants International to help make Taco Bell a global brand.

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