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Contents At A Glance

FE&SFlashNews2005-12-05 — News

December 5, 2005

Strategic Launches Foodservicenow.com

Strategic Equipment and Supply Corp. launched foodservicenow.com, a new web site from which all current and potential customers can order equipment and supplies. Previously, only national chain customers could buy online from Strategic through private, customized catalogs designed to make re-orders easy and ensure brand consistency.

In contrast, foodservicenow.com functions like a typical e-commerce site in that it makes a variety of products available for purchase with a credit card. While developing the site, Strategic based the initial product mix on most commonly requested items. Through foodservicenow.com, the company hopes to extend its reach into small and medium-sized restaurants as well as catering and grocery store operations.

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