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FE&S ó FlashNews ó 2006-03-06 ó News

March 6, 2006

Nathanís Famous Acquires Treacherís Trademarks

Nathanís Famous Inc. announced the acquisition of Arthur Treacherís trademarked products from a subsidiary of TruFood Systems.

For the past seven years, Nathanís has sold Arthur Treacherís products in its hotdog restaurants as well as in its Miami Subs chains, and bought out the brand based on a record of sales success, Nathanís President and Chief Operating Officer Wayne Norbitz said. The products include a fish sandwich, fish and chips, shrimp and chips, a seafood platter and hush puppies.†

Nathanís is weighing whether to open its own Arthur Treacherís restaurants and may distribute Treacherís products in other chain restaurants or retail settings like grocery and club stores.

Currently, TruFoods Systems owns 60 Arthur Treacherís restaurants, located predominantly throughout Ohio and Pennsylvania. Nathanís operates 364 franchised units and six company-owned units throughout the Northeast and Southern Florida featuring the Nathanís, Miami Subs and Kenny Rogers Roasters brands. The company also sells a line of hotdogs, hamburgers, french fries, mustard, pickles and other products in retail locations.

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