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R&IChoice in Chains — Awards
Consumers' Choice in Chains Awards

Consumers’ Choice in Chains 2005 is a red-carpet award celebration of the highest scoring chains in our consumer based research study. “Winning” this award is so important to these chains that they promote it in their marketing, with their investors, and with their staff. In 2004, Red Lobster purchased lapel pins bearing the CCIC logo so that each of their servers could wear them.

In an exclusive consumer study commissioned by Restaurants & Institutions magazine and conducted by the Reed Research Group, more than 2,600 consumers rated 123 chains on eight important attributes of guest satisfaction. Scores for each attribute — food quality, service, convenience, cleanliness, value, atmosphere, menu variety and reputation — were then weighted to create an overall score.

Congratulations to the 2005 winners!
Category Award Operation
Burger Platinum In-N-Out Burger
  Gold Culver Franchising System Inc.
  Crystal Red Robin
Cafeteria/Buffet Platinum Sweet Tomatoes
  Gold Ryan's Grill, Buffet & Bakery
  Crystal Golden Corral Steak, Buffet & Bakery
Casual Dining Platinum P.F. Chang's China Bistro
  Gold Mimi's Cafe
  Crystal The Cheesecake Factory
Chicken Platinum Chick-fil-A
  Gold El Pollo Loco
  Crystal Popeyes Chicken & Biscuits
Coffee/Snacks Platinum Starbucks Coffee
  Gold Krispy Kreme Doughnuts
  Crystal Mrs. Fields Cookies
Family Dining Platinum Cracker Barrel Old Country Store
  Gold Marie Callender's
  Crystal Bob Evans
Italian Platinum Carrabba's Italian Grill
  Gold Olive Garden
  Crystal Romano's Macaroni Grill
Mexican Platinum Chipotle
  Gold Baja Fresh Mexican Grill
  Crystal On The Border Mexican Grill & Cantina
Pizza Platinum Papa Murphy's Take 'N' Bake Pizza
  Gold CiCi's Pizza
  Crystal Papa John's
Sandwich/Bread Platinum Jason's Deli
  Gold Panera Bread
  Crystal Einstein Bros. Bagels
Seafood Platinum Red Lobster
  Gold Joe's Crab Shack
  Crystal Captain D's
Steakhouse Platinum Outback Steakhouse
  Gold Texas Roadhouse
  Crystal LongHorn Steakhouse
Treats Platinum Cold Stone Creamery
  Gold Jamba Juice
  Crystal Ben & Jerry's

For 2006 event sponsorship opportunities, contact at 4.

Thank you to our generous 2005 sponsors:

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